Built For Legacy
Built For Legacy (previously The Nichols and Dimez Show) is the podcast for high performers navigating major transitions and building work that lasts. Hosted by Chris Nichols, this show features candid conversations with athletes, veterans, and entrepreneurs who have boldly shifted from peak careers into purpose-driven ventures built to leave lasting impact. Whether stepping off the field, leaving the military, or walking away from a corporate ladder, our guests share how they embraced their next chapter to grow, lead, and build with intention. Each episode dives into the mindset shifts, strategies, and lessons they used to move beyond their first chapter — from launching a business to scaling a personal brand. Built For Legacy offers actionable insights, inspiring stories of reinvention, and a playbook for those determined to make their next move the most meaningful yet.
Built For Legacy
Kendall Reusing | From Jiu-Jitsu World Champion to Entrepreneur: Building Success On and Off the Mats
Kendall Reusing is an 8-time world champion black belt in Brazilian Jiu-Jitsu, founder of Jiu Jitsu Accelerator (JJA), and host of the Get a Grip Podcast. She’s also one of the most respected commentators and entrepreneurs in the BJJ world. In this conversation, we discuss her competitive journey, building a personal brand in Jiu-Jitsu, and her impact on women in the sport. We also talk about her entrepreneurial drive, how she carved out a commentary career at high-profile BJJ events, and the mindset required to overcome injuries, navigate identity challenges, and perform at the highest level — whether competing at ADCC, behind the mic, or beyond.
Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off
HOSTAGE TAPE: https://www.hostagetape.com/CHRIS28059
PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021 Use code DIMEZ for 40% off
Chapters:
00:00 – Introduction
05:32 – Kendall Reusing’s Jiu-Jitsu Accelerator Program & Why It Was Created
10:10 – Building a Personal Brand in Jiu-Jitsu & Social Media Growth
16:00 – Impact on Women in Brazilian Jiu-Jitsu; Personal Branding & Business Approach
20:14 – Who Is Kendall’s Audience?
24:39 – Kendall’s Childhood Background; Family; How She Got Into Wrestling and Jiu-Jitsu; Family BJJ Schools
29:10 – Entrepreneurship in BJJ & MMA: Learning How to Sell & Launching BJJ Schools with Her Parents
38:40 – BJJ Commentating Career & Most Memorable Moments
46:50 – ADCC 2024 Experience & Kendall’s Next Big Goal in Competition
52:55 – Overcoming Injuries & Identity Challenges in Elite BJJ
56:31 – Preparing Mentally and Physically to Perform at Your Best
Follow Kendall Reusing:
Kendall Instagram: https://www.instagram.com/kendallreusing/
JJA IG: https://www.instagram.com/jiujitsuaccelerator/
Kendall Reusing website: https://kendallreusing.com/
Get a Grip Podcast on Apple: https://podcasts.apple.com/us/podcast/get-a-grip-with-kendall-reusing/id1657806916
https://www.youtube.com/@kendallreusingbjj
Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez
Podcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: chris@nicholsanddimez.com
