The Nichols and Dimez Show
“The Nichols and Dimez Show” explores life journeys and lessons learned with various entrepreneurs, athletes, entertainers, and other impactful humans. Key topics include entrepreneurship & business, health & wellness, and professional sports. Host Chris Nichols digs into these success stories, challenges and setbacks, and tactics to continuously improve at life.
The Nichols and Dimez Show
Eric Johnson | Sailor to CEO: Trident Coffee’s Nautical Journey in Craft Cold Brew
Eric Johnson is CEO and Founder of Trident Coffee, a craft cold brew coffee company based in San Diego. Eric spent eight years serving in the U.S. Navy before founding Trident. In this conversation, we discuss Eric’s background and time in the Navy, what motivated him to pursue entrepreneurship upon transitioning out of the Military, and the market landscape of cold brew coffee. We also talk about Trident’s branding, marketing, and its influence from health, wellness, and nautical themes. We also cover distribution and product strategies, what it means to “Craft Your Legacy” and its influence on the veteran community, and lessons learned throughout Eric’s entrepreneurial journey.
Partners:
LEGACY KAPSULE: https://www.legacy-kapsule.com/ - Request a video podcast to cherish the memory of a loved one
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 15% off
TROOV: https://drinktroov.com/discount/nicholsanddimez Use code NICHOLSANDDIMEZ for 50% off your first order
Chapters:
00:00 - Intro
03:46 - Bringing Cold Brew to San Diego
08:38 - Eric’s Background, Military Service, & Motivation to Found Trident Coffee
15:53 - Making Cold Brew During Deployment
21:23 - Business Model, Risk, Planning, & Products
28:23 - Health & Wellness Influence
37:00 - Marketing & Branding Strategy
40:50 - Scaling, Growth, & Challenges
46:59 - What’s Next?
Follow Eric Johnson:
Trident Coffee Instagram: https://www.instagram.com/tridentcoffee/
Trident Coffee Website: https://tridentcoffee.com/
Eric's Instagram: https://www.instagram.com/craft_your_legacy/
Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez
Podcast Instagram: https://www.instagram.com/nicholsanddimezshow
Website: https://thenicholsanddimezshow.buzzsprout.com
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Contact: chris@nicholsanddimez.com
